Article Marketing Tips for Self-Publishers: 3 Things Every Article Needs
to Deliver Sales and Web Traffic

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Iíve been writing selling ebooks online since 2004. Iíve written and self-published more than 50, most of which can be found on major outlets like Amazon and Barnes and Noble. My primary mode of ebook marketing is article marketing, which is just writing free content (like this article) and giving permission for others to publish it on their blog, website, newsletter, etc. If youíre new to this form of marketing, following are three article marketing tips that will help you sell more ebooks over time.

Selling Ebooks Online via Article Marketing: The Main Thing That Gets Customers to Buy

What you say in your article must ring true. You see, itís harder to make a connection with a customer on the web because thereís no face-to-face interaction like in a brick-and-mortar store. So, the other ways you communicate, eg, via video, content/article marketing, etc., must ďfeel realĒ to the potential customer.

If a prospective ebook buyer believes what they read in your article, then theyíre much more likely to click through to your website to see what your ebook is all about. If they like what they see and they need the info contained in your ebook Ė and the price is right Ė you have a good chance of making a sale.

So, letís look at three specific article marketing tips that will help you write articles that are believable Ė and sell more ebooks.

Establish Credibility: Usually, in the first paragraph of any article Iím writing about any aspect of selling ebooks online, I explain my experience (eg, Iíve been doing it since 2004, Iíve written more than 50, my ebooks can be found on major sites like Amazon, etc.).

FYI, this is one of those article marketing tips that should be front and center every time you sit down to write because the first paragraph is so key in grabbing reader attention.

The reason I do this is not to brag; itís to lend credibility to what Iím writing about. Readers are much more likely to believe what I say if they know that Iím an ebook author.

Explain Your Rationale: This is one of those non-obvious article marketing tips that can make a big difference. Notice how in the fourth paragraph here (the one that starts with ďIf a prospective ebook buyer believes . . .Ē), I explain why Iím telling you that the articles you write must ring true? This is what I mean.

Explaining why you do something not only makes the content of your articles more believable, it lends more credence to what youíre saying because it is most likely based on first-hand experience.

Give Concrete Specifics: This goes to the credibility factor again. To give an example, here's a fact for ya -- in 2010 for the first time ever, over half my annual income came from ebooks I wrote and self-published (the rest came from freelance writing jobs and internet/affiliate marketing).

What Makes a Good Article Marketing Strategy?

As you can see, trust is the foundational thread that runs through all of these article marketing tips. As for a good article marketing strategy; there is no trick. It's as simple as writing quality content and distributing it regularly.

If you write informative ebooks in niches where this is a strong demand -- and you can drive enough traffic to them with articles that ďring trueĒ -- you have a good chance of making a nice living writing, self-publishing and selling ebooks online. I know; Iíve done it. FYI, these article marketing tips can be used no matter what type of product/service youíre promoting online.

About the Author: Yuwanda Black has been successfully writing, self-publishing and selling ebooks online since 2004. She attributes article marketing tips like these with helping her to write informative content that drives traffic to her websites and blogs, and increases ebook sales year after year.

Keywords relevant to this article: article marketing tips, article marketing strategy, online article marketing, ebook marketing, self publishing, sell ebooks online, selling ebooks



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