Freelance Writers Needed: One Really Simple Reason This Type of Home Biz is Exploding
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Now is an exciting time to be a freelance writer and one of the main reasons is there are so many opportunities created by this "new media" world we inhabit. I've been a freelance writer since 1993, and let me tell ya, I've never seen so many opportunities available – and they grow every day.

Content Marketing Driving the Need for Freelance Writers

The reason freelance writing is such a viable home-based business opportunity these days is quite simply because of content marketing.

What is Content Marketing?

As defined by Wikipedia, content marketing is "any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."

This can be everything from simple web articles and blog posts, to case studies and white papers. And, what do all of these have in common? Writing! And who, for the most part, does a lot of this writing? Freelancers, that's who!

Proof?

According to a 2013 study by the Content Marketing Institute, 65 percent of companies reported outsourcing their content marketing. This was up from 62 percent the previous year and 55 percent the year before that.

What this illustrates is as the need for more content is created, so is the need for more content "producers" (ie, freelance writers, especially freelance SEO content writers).

Why Companies Invest in Content Marketing

It's not rocket science … it's what customer want, expect and are demanding before they purchase. Proof?

61% of consumers say they feel better about a company that delivers custom content. They are also more likely to buy.

70% of consumers say they prefer to learn about a company through a collection of articles than adverts

78% of consumers believe that companies providing custom content are interested in building good relationships. [Source: OurSocialTimes.com]

The message is pretty clear: consumers like and want good content. And if company A is creating and distributing it and Company B isn't, who do you think is raking in the profits?

Exactly!

This brings me to one final point I want to make about content marketing, which is every niche needs a writer. Every week I scan job ads for freelance writers to post on my site, and you know what? I've noticed that even tiny niches are seeking writers, eg, a blender manufacturer was looking for what they called a "Blender Blogger." The ad read, in part:

We are the sole distributor of a popular Blender -- a leader in the market of high-grade commercial blenders, also suitable for domestic use. With the recent launch of our Juicer, & the increasing success of our blender, we require a BRIGHT, energetic, creative writer to join our healthy, happy team!

The sheer variety of writing and blogging jobs out there is mind boggling – every type of business from dating sites to home décor blogs to lawn care newsletters to cooking portals – need writers.

What does this mean for you? More freelance writing opportunities than ever!

About the Author: Yuwanda Black is the owner/operator of New Media Words, an SEO writing company.She's also the publisher of a InkwellEditorial.com, a blog about how to start a thriving freelance writing career. Ms. Black says, "With formalized training, anyone can learn how to become a freelance writer, which is one of the easiest, cheapest, home-based businesses to start. Yuwanda has also authored over 50 ebooks, many of which cover some aspect of freelance writing. They can be found on major outlets like Amazon and Barnes & Noble, in addition to her own website(s).

Keywords pertinent to this article: opportunities in freelance writing, how to become a freelance writer, freelance, freelancing, content marketing, freelance writing tips, freelance business

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