Recently, I did a website review for a freelance writer who’s been trying to break into the online (SEO) market for some time. In reviewing her website, I ran across some common mistakes that many freelancers make. Following are three – and they could be costing you business. Also listed are the five pages every freelancer should put on their site to get business flowing in.
3 Common Mistakes Many Freelance Writers Make On Their Sites
I. Writing Samples – In Your Niche
This particular freelancer specialized in health writing. But she didn’t have samples on her site that reflected this. If you specialize in a niche (and I highly suggest it, especially if you’re just starting out), be sure that your samples reflect the type of writing you do.
Now, can you have samples that fall outside of your main niche? Of course. But if you’re putting yourself out there as a specialist, make sure that the bulk of your samples are within that genre.
II. Content That Speaks to Clients
Many freelancers make the mistake of talking to/about freelancers/freelancing on their sites. This is a mistake. Remember, your freelance writing website should be designed to attract clients. And CLIENTS don’t want to hear about the travails of freelancing or things in your personal life.
They want to know things that will help them generate more leads and get more sales. Hence, your blog should discuss topics like how to craft an effective content marketing strategy, how to turn social media leads into paying clients and which new SEO rules have gone into effect.
It’s okay to let your personality shin on your site – within reason. But, it is not a place to be “all things you.” It should be about clients and potential clients. Your site exists to demonstrate to them – via the info you post– how you can best help them.
III. Easy Access to Info
Design is as important to a website as the content on it; mainly because, if prospects can’t find what they’re looking for, they’re not going to dig for it. They’re going to surf right over to another freelance writer’s site – one whose site is easy to navigate.
The 5 Pages Every Freelancer Should Have on Their Website
To this end, following are five main tabs I think should be on every freelance SEO writer’s site.
(i) Services Offered
(iv) Writing Samples
As I told the freelancer whose website I reviewed, it doesn’t have to cost a lot or take a lot of time to get a professional website for your freelance writing business off the ground. Give prospects the info they need written in a professional manner, on an easy-to-access, “cleanly designed” site – and you’re good to go!
About the Author: Yuwanda Black heads New Media Words, an SEO writing company, and is the publisher of Inkwell Editorial, a blog devoted to helping others start successful, home-based writing careers. She's also the author of over 50 ebooks, most of which cover some aspect of freelance / SEO writing. They can be found on major outlets like Amazon and Barnes & Noble. Get trained as an SEO content writer and start this lucrative online writing business from the comfort of home. You can even get started today.
Keywords used in this article: freelance writing sites, writing websites, freelance writing websites, freelance writing site, design freelance sites