Adhering to certain guidelines when writing SEO articles is becoming more important than ever. Why? Because search engines constantly change their algorithms, which affects which sites rank high and which ones rank low (or not at all). For example, when Google did it’s now-infamous Panda Update in early 2011, a lot of sites lost rank. All you have to do is Google the phrase “Google Panda Update” and do some reading to see the uproar I caused.
What Google says and does matters because it delivers more web traffic to websites and blogs than any other search engine. It is the number one search engine by far. Proof? According to the article, Distrust Google? Chances Are You’re Still Using It, on TheBlaze:
A survey [in March 2012] by the Pew Internet & American Life Project found 83 percent of U.S. search engine users rated Google as their preferred search engine. That was up from 47 percent in 2004, the last time that Pew gauged people’s attitudes about Internet search engines. . . . Yahoo’s search engine ranked a distant second at 6 percent, according to the latest numbers, down from 26 percent in 2004.
So as a web content writer, how does this impact your SEO article writing? Well, Google has made it pretty simple. Right after the Panda Update, they gave some clues by listing 23 questions they say they ask themselves as they write their algorithms. I call these Google’s SEO article writing guidelines. Following are two of the easiest to adhere to.
2 Easy SEO Article Writing Guidelines All SEO Copywriters Should Adhere To
Alluding to length, Google asks the question . . .
1. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
It should be noted that length is not the lone indicator of the quality of an SEO article, but it is one of the criteria Google pays attention to. It makes sense because it’s difficult to relay “helpful specific” insight in 50 or 100 words. This is why some internet marketing experts believe that web articles should be at least 400 words, with 500 or more rapidly becoming the norm.
This bring us to the next guideline, which is . . .
2. Does the article provide a complete or comprehensive description of the topic?
Piggybacking on the last point, content created just to rank well may sometimes have a good headline that will draw readers in, but, it fails to deliver on that headline. The article fails to do this in a number of way, eg, by being completely shallow (ie, content you can find all over the web), to being info that is totally off-topic altogether.
Writing SEO articles like this devalues your website/blog because, while it may attract visitors the first time, they won’t return. A sustainable web business thrives because of repeat visitors and customers. Hence, search engines like Google reward sites that have content that delivers (eg, that is complete, comprehensive and on-topic).
Get the 21 other SEO article writing guidelines you should follow when writing for the web.
About the Author: Yuwanda Black heads New Media Words, an SEO writing firm. She’s also the author of numerous publications on SEO content writing, including, How to Write SEO Copy That Sells. Get 21 more of Google’s SEO article writing guidelines that can help your site rank higher on SeoWritingJobs.com.
Keywords used in this article: seo writing, article writing, content writing, seo article writing, writing for the web, seo content writing, web content writer
Learn more about Yuwanda via her Google+ Profile.