Blogging has been around for a while now, and many bloggers who perhaps never thought about selling before find themselves thinking about it. I know I have. In order to get the most money, you should take the time to learn whatís involved, ie, learn exactly how to sell a blog.
Before we delve into some of the main factors involved in selling a blog that will bring top dollar, letís back up a bit to understand why many bloggers are going this route (or thinking about doing so).
Selling a Blog: 2 Reasons Itís Becoming a Popular Option for Many Bloggers
Iíd venture to say that many online entrepreneurs who started blogs did so with the idea of making a part-time or full-time living from it. But, once they realized how much work was involved and perhaps reached a plateau in their blogís growth, then selling became an option Ė for two reasons:
(i) Itís Hard to Abandon a Blog: When youíve been spent a year, two years or five years building a blog, it can be hard to outright abandon it, even if itís not performing as well as you want.
I can speak from first-hand experience here. I have four blogs; three of them I actively update; two of them are critical to the sales of my e-books and e-classes; and one I update every two or three months.
The blog I update every few months has been, for all intents and purposes, abandoned. Yet, because Iíve had it since 2009, itís hard to let go of.
(ii) Want to Move On: The other reason selling a blog becomes an attractive option for many bloggers is that sometimes, you just want to move on. Itís been my experience that many bloggers / web entrepreneurs have their hands in many pies.
For example, I write and sell ebooks online, do affiliate marketing, and run a freelance writing business as well. Blogging is a form of marketing I use to attract and retain customers for all of these income streams.
As you can see, itís easy to get scattered as an online business owner, especially as a blogger. One reason, in my opinion, is that it's just so darn easy to start a blog. But what happens is, once many web entrepreneurs ďmatureĒ (from a business standpoint), they start to pare down and hone in on their core business(es). So, they may drop blogs that donít fit into their overall scheme.
I know some of mine didnít. Iíve probably started Ė and abandoned Ė half a dozen blogs for this very reason. The three I actively update I will probably keep forever. I would love to sell my blog thatís only updated every few months Ė I just havenít gotten around to taking the time to market it for sale.
Blogs for Sell: 4 Critical Areas Every Blogger Should Pay Attention to to Get the Most Money
Now that you know why selling blogs is becoming an option for many bloggers, letís look at what you need to start doing if selling your blog is something you want to do some day.
I. Content: In most cases, a blogís worth is intimately tied to its content. So beef up your content. How? Give your readers more of what theyíre responding to, eg, look at your posts that get the most traffic, the post hat have the most comments, the post that readers ask you for more detail on, etc.
II. Social Media: Social media is a big component of driving traffic to a blog. So, work on building as large Ė and interactive Ė a community as you can, eg, increase your Twitter followers, your Facebook fans, your participation in LinkedIn groups.
III. Newsletter Subscribers: Ever heard the saying that the money is in the list? Well, this is definitely true with online businesses because customers rarely have the chance to interact with you face to face. In most cases, the larger your list, the more valuable your blog is.
IV. Traffic: All of the above factors drive traffic to your blog. And of course, the more it gets, the more you can get when you sell your blog.
How Much Money Can You Expect to Get When You Sell a Blog?
Valuations range from 1-3 times annual earnings, on up to five or six times for most blogs. For example, if your total earnings are $30,000 between Google AdSense, private ads and ebook sales, then you can expect someone to pay between $30,000 and $180,000 for your blog.
Selling a Blog? Why You Should Consult a Professional
Making money online with a blog is relatively straightforward (straightforward, not easy). And, itís the very things like the ones discussed above that you pay attention to when learning to make money with a blog that will get you the highest price when you get ready to sell your blog, along with other factors.
Some of these other factors are: the age of the blog, domain names associated with it, niche it's in, keywords it ranks highly for, how often itís updated, expenses associated with running it, etc. So donít go it alone. Consult a professional who sells businesses for a living; specifically one who has experience buying and selling virtual (web) properties.
About the Author: Yuwanda Black has is a web entrepreneur who has made her living completely online since 2007. Blogging is a big part of her success. Learn how to make money online Ė everything from how search engines work (and why you need to know), to the easiest way to make money online, to how to market online for $0 Ė and more.
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