In 2011, I self-published 50 ebooks. Now that I’ve written so many, these days I spend the bulk of my time promoting them. As an aside, what many who are new to ebook writing and self-publishers don’t realize is that writing ebooks is the easy part; marketing them is where the real work comes in. There are primarily four forms of marketing I use all the time; they are article marketing, newsletter publishing, placing ads on free classified ad sites, and social media. This article discusses three things I do on Twitter to sell ebooks online.
Selling Ebooks on Social Media: 3 Things I Do On Twitter that Increase Ebook Sales
Twitter is the only social media service I actively use. I like it because it doesn’t require a large time commitment, and it can be very effective to drive traffic to my websites/blogs, which of course list my ebooks. Here are three of the most effective things I do on Twitter that lead to more ebook sales.
I. Create a Separate Account for Similar Titles: To explain, most of my ebooks are about business, eg, freelance writing, self-publishing and internet marketing.
Last year though, I published a relationship ebook under a pseudonym. So I created a separate Twitter account for this ebook. This way, I can tweet things about relationships – not freelance writing/small business/internet marketing – because the followers in these niches didn’t follow me to learn about relationships; they follow me to learn about freelance writing, selling ebooks online small business, internet marketing, etc.
I plan to publish more relationship ebooks under this same pseudonym, so I will be able to use this separate Twitter account to market all of these ebooks, just like I do all of my freelance writing/small business/self-publishing ebooks under my freelance writing Twitter account.
Remember, selling ebooks online – via social media or any other outlet – is about reaching those who are interested in the subject matter. Having separate Twitter accounts to reach different niches accomplishes this goal, which brings me to my next tip . . .
II. Actively Seek Followers: The first thing I did when I set up my new Twitter account for my relationship ebook was to search for – and start following – those in the relationship niche. This could be dating sites, relationship counselors, fellow relationship writers, etc.
Twitter allows you to follow up to 2,000 people. How many people you can follow is explained on their site like this: “Every account can follow 2,000 users total. Once you’ve followed 2,000 users, there are limits to the number of additional users you can follow. . . . In addition to this account-based limit, every Twitter account is technically unable to follow more than 1,000 users per day.”
So basically you can get up to 2,000 followers pretty quickly. This gets you on the road to selling ebooks, especially if you are actively involved with your followers, eg, retweet their stuff, respond to queries, tweet interesting links, etc.
III. Use Automation Tools: One of the best tools you can integrate into your marketing system when learning how to sell an ebook online is HootSuite. It’s an automated social media tool that allows you to pre-schedule tweets to go out (among other things). This way, even if you have to miss a day or so where you actively log into your Twitter account, you can still be “active” on the site.
Keep in mind though when selling ebooks online that automated tools are no substitute for being actively involved with your followers. But, they are great for helping you to stay top of mind while getting other work done (eg, writing another ebook!).
About the Author: Yuwanda Black has been writing and selling ebooks online since 2004. To date, she’s self-published over 50, which can be found on her website (InkwellEditorial.com) and major outlets like Amazon and Barnes and Noble. Learn everything you need to know to sell ebooks online – from how to write an ebook, to how to create professional ebook covers, to how to set up an ebook affiliate program.
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