Self-publishing has exploded, with millions taking the plunge writing their hearts out in hopes of seeing the success of ebook writers like Amanda Hocking and John Locke. Proof?
While print accounts for 63 percent of self-published books, e-books are gaining fast. E-book production in 2011 was 87,201, up 129 percent over 2006. [Source: HeraldOnline.com, Self-Publishing Sees Triple-Digit Growth in Just Five Years, Says Bowker].
One successful self-publisher says many newbies significantly decrease their chance of success right out of the box. How? “By not really doing the upfront homework to determine if they have enough of an audience for
their ebook to be a success.”
Yuwanda Black, who’s self-published over 50 ebooks, says:
“Before you write a word, you should do some research to determine if there’s a big enough audience for you to make enough sales for it to be worth your time. While this may seem obvious, you’d be amazed
at how many writers get an idea and run with it before doing this upfront work.
But like in any business, (and that’s what ebook writing / self-publishing is – a business), if there aren’t enough customers who will buy your product/service, you’re not going to make any money.
“So,” you may be thinking, “how do I go about finding out if there’s a large enough audience for my ebook?”
In a word – SEO . . . aka search engine optimization.
How to Determine If Your Ebook Will Sell
In the article, Self-Publishing: The Most Important Thing You Need to Know about How to Write Ebooks That Sell, Ms.
Black outlines how to use SEO to determine if you have enough of an audience to sell your ebook to – before you write a word.
This, she says, can save you a ton of time – not only in the writing, but in ebook marketing time, which is where the bulk of your energies will be spent in the self-publishing process.
About the Author: Yuwanda Black has been writing and selling ebooks online since 2004. To date, she’s self-published over 50. Get everything you need to start making a living as an ebook writer / self-publisher – from how to write an ebook, to how to create professional ebook covers, to how to set up an