Most bloggers don't make money blogging; and if they do, it's not very much. Proof?
How Much Money Do Bloggers Make?
A 2011 Blogger Money SurveyMonkey poll found that a majority of bloggers reported earning less than $100 in 2010; the next largest group earned between $100 and $499; the third largest earned in the $500 to $999 range.
As a freelance writer, you should not only expect to make money blogging; I believe it should be a primary income stream for you. Following are five blogging tips that have helped me to earn my living completely online since 2007. They can help you do the same.
1. To Make Money Blogging, You Need Subscribers
One of the most profitable actions you can take as a blogger is to capture visitor information (ie, email address). This way, you can start a relationship with them.
You see, the first time a visitor comes to your blog, they're probably there to get information. But, you don't want them to leave without you being able to contact them later. The best way to follow up with them is to sign up with a newsletter distributor like AWeber or ConstantContact. Once you do this, you can put a subscriber box on your site inviting them to sign up for your newsletter, weekly/daily/monthly tips, etc.
This starts the all-important relationship with them; a symbiotic relationship you can both leverage over time.
2. To Make Money Blogging, Monetize Your Posts
What I mean by this is, link to your product/services in your blog posts. But, don't overdo it. Many freelance writers are so scared of "marketing;" they don't want to "offend" readers. But, make no mistake -- blogging is about making money. And, readers can handle much more "advertising" that most think. But they don't like it shoved down their throats. So, make sure that whatever you're promoting fits in with what you're blogging about.
As a freelance writer, there are a myriad of products and services you can promote -- eg, web hosting companies, newsletter marketing services, web design templates, etc.
Make Money Blogging Rule of Thumb: Your ads/ stuff you link to should not distract the reader from what they came to your blog for -- which is to find HELPFUL information. Always remember this.
3. To Make Money Blogging, You Must Treat It as Part of Your Job
I've been blogging since 2005. But, I used to treat it as a peripheral activity; something I'd get to if/when I had time. But one day, I had an epiphany. What was it? Quite simply that blogging is not a secondary task; it's a vital part of my job.
Once I flipped this mental switch, I looked at blogging as "content creation;" of giving current and future customers the information they need to make critical decisions about my product/service. FYI, when I say content I don't just mean the written word. This includes video, podcasts, site graphics, etc.
And you know what I've found -- my ebook / e-class sales have reflected the efforts I've put into blogging. So it does pay off.
4. To Make Money Blogging, Integrate Social Media
Using social media to get the word out about your blog's post is no longer an option; nowadays it's one of the easiest ways to market your blog. It took me forever to get into the swing of social media. I was blogging three years before I hopped on this bandwagon.
What integrating social media into your blog's marketing mix is all about is content distribution, as in, it's another way to distribute your blog's content. It's quick, free and easy to do -- and can have a wide-ranging impact. For example, as of this writing, my firm has over 11,000 followers on Twitter. When I write a new blog post, I also tweet it to all of my followers. Then, some of them retweet it to their followers, reference it in their newsletters, mention it on their blogs, etc. See how easy social media makes it to distribute your blog's content.
5. To Make Money Blogging, Define Your Audience
What I mean by this is, know exactly who your demographic is. In case you don't know, demographics are the particulars of your audience, eg, their ages, education level, race, sex, etc. The reason you want to know this is so that you can write content that speaks directly to this audience; content that helps them with problems they have.
Once you know who you're talking to, it's much easier to figure out what to say.
FYI, websites like Alexa can help you figure out your audience's demographics. To find this info for your blog, log on to Alexa.com and click on "Site Info." Enter your blog's URL and hit "enter." Then click "Site Info;" then "Audience." This will get you to a page with your site's "Audience Demographics" on it.
There's a lot that goes into making money from blogging. But if you keep exactly who your audience is in mind, and create content (and promote products and services) that help them solve their problems, it'll go a long way towards helping you profit from blogging.
About the Author: Yuwanda Black has been a freelance writer since 1993. She’s been blogging since 2005 (at InkwellEditorial.com) and has written over 50 ebooks which she promotes mainly by blogging. Get 28 more “make money blogging” tips for freelance writers.
Keywords used in this article: blogging, make money blogging, how to make money blogging, blogging tips