I’ve been writing and selling ebooks online since 2004. To date, I’ve written and self-published over 50. In 2010, for the first time ever, over half my annual income came from ebooks I wrote / co-wrote. Because I blog extensively about it, I receive a lot of questions from many wannabe ebook authors wanting to know the “secret” to selling ebooks online. They usually go something like this:
I've been having a hard time selling my ebook. I think it’s priced low enough and my site gets decent traffic, so what am I doing wrong? Please help!
It takes more than low prices and decent site traffic to sell ebooks online. Following are four of my ebook-selling secrets.
I. Research First: While you can write about anything under the sun, there doesn’t necessarily mean there’s going to be an audience for it. That’s why I advise all wannabe ebook writers to make sure there is an audience for the topic they want to write about first. How do you do this?
In three words . . . search engine optimization (SEO). SEO is all about learning how and why people search for stuff online. Once you learn SEO, even basic SEO tactics, you can pretty easily determine if there’s a big enough audience for an ebook you want to write.
This is one of the first things I do when I get an idea for an ebook; I do some (SEO) research to see if there are enough people interested in the subject that I want to write about to determine if I will be able to make some sales.
II. Write in Inter-Related Niches: As previously mentioned, I’ve written over 50 ebooks. Most of them are in/on/about freelance writing, small business and internet marketing. These niches are different, but inter-related. This is a great way to make cross-promotional sales.
To explain by way of example, consider this: some of my ebooks are about how to make money online (internet marketing). One of the ways to make money online is as an SEO writer (freelance writing). So, someone who’s interested in making money online might consider SEO writing because it is a online small business that can be run from home.
Many of my ebook purchasers are repeat customers. In large part, this is because most of my ebooks complement each other in various ways. Another benefit of writing in closely related niches is that you get double the ebook marketing bang for your buck, which brings me to the next tip.
III. Market Consistently: Some days, I feel like I’ve written, tweeted and blogged about everything “ebook” under the sun. I write about, advise about, read about and "social media about" ebooks all the time. But, that's what marketing is.
You must, must, must market CONSISTENTLY to make ebook sales. So, I advise all aspiring ebook writers to put together a marketing plan – and follow it religiously; especially when you find a formula that works.
FYI, three of my favorite ebook marketing methods are blogging, article marketing and newsletter publishing.
The Biggest Secret to Selling More Ebooks Online
I have a lot of experience marketing ebooks and even I have searched the web for the “secret” to learning how to sell more. And you know what? I've come to the the conclusion that there is no one “secret.” It’s a lot of little things – like the tips discussed here – done consistently, that lead to more ebook sales. You'll find that other successful ebook authors echo this sentiment.
Keeping this last thought in mind, learn everything you need to know about how to write an ebook, and start getting sales within a week – really!
About the Author: Yuwanda Black has been writing and selling ebooks online since 2004. To date, she’s self-published over 50. Get everything you need to start making a living as a self-publisher, everything from how to write an ebook – to how to create professional ebook covers, to how to set up an ebook affiliate program.
Learn more Yuwanda via her Google+ Profile.
Keywords used in this article: Selling ebooks, selling ebooks online, how to write an ebook, sell ebooks, ebook writer, self publishing, ebook marketing, marketing ebooks