SEO Content Writing: 3 Reasons Itís a Well-Paying, Evergreen Freelance Business
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As the owner/manager of an SEO content writing firm, Iím often asked by those who want to enter this lucrative freelance writing niche if itís too crowded. Following is a typical question:

Hello Yuwanda.

I wanted to ask your opinion on the opportunities for SEO article writing . . . I am about to be laid off in my present job. Iíve always enjoyed writing, but I donít want to [start an] SEO writing [career] if the market is saturated now . . . any thoughts on this?

Following are three reasons I believe the need for SEO content writers is growing Ė by leaps and bounds. Iíve been a freelance writer since 1993 and have been providing SEO article writing services since 2007. Hence, this insight comes with a healthy dose of first-hand experienced gleaned from interacting with many clients.

1. SEO Is Still New: While search engine optimization (SEO) has been around for a while now, itís still a relatively new concept for many businesses. I still have to explain the intricacies of it to many of my clients Ė especially small business owners, who more often than not are new to the idea of ďoptimizingĒ their web presences (site/blog).

They know they need web optimized content, but they donít get the intricacies of how search engines fined and rank sites; how to produce content that pushes a site higher in SERPs (search engine results pages); how to conduct keyword research; etc.

A qualified SEO content writer knows all of this Ė and itís why businesses need them.

2. Google Is Always Updating: This is the main reason this type of online writing is an evergreen business. To explain, Google is the number one search engine, and they (and their counterparts, eg, Yahoo! Bing, etc.) are always doing updates. Proof?

According to Congressional testimony by Eric Schmidt, the CEO of Google, Google released more than 500 updates to its search algorithms in 2010. Whatís perhaps even more mindboggling than this is that the search giant revealed that it tested more than 13,000 updates!

Why so many updates? Search engines tweak their algorithms all the time in order to improve their search results. And when they do this, some sites lose rank and others gain. What it means for SEO content providers is work Ė on both sides of the equation. How/why?

When a site loses rank, one way to climb back in the rankings is to produce ongoing, properly SEOíd content. And when a site gets listed higher in SERP results, they want to keep that position. So, like an athlete who has to constantly train to stay in shape, to stay on top of search results, they must constantly produce and distribute new content.

And who do the vast majority use to do this? Freelancers.

3. Salary Expectations for SEO Writers: Writing SEO content pays handsomely. Proof? The average salary for a SEO copywriter in the U.S. is around $66,000 (as of January 2016 as the graphic below illustrates). Freelancers can earn more.

For all of these reasons, this type of web writing is an excellent freelance business to start. And, you can do it from anywhere Ė as long as thereís an internet connection.

Learn more about why there will always be a need for professional SEO content writers, and why there's no such thing as "too much competition."

About the Author: Yuwanda Black heads New Media Words (, an SEO writing company. She's the author of numerous ebooks on the subject, as well as the creator of one of the leading SEO content writing courses online. The course teaches everything you need to know about not only how to write SEO content, but how to earn $50,000 to $75,000 per year Ė your first year Ė as a freelancer.

Learn more about Yuwanda.

Keywords relevant to this article: seo content, seo content writing, seo article writer, seo content writer, seo writing, SEO Article writing, freelance business, freelance writing, write seo copy, seo copywriter training, seo copywriting training



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