If you're a new SEO writer, you're probably a ball of nerves -- wondering things like what you'll do when you get your first order and how what to do if you don't the answer to a question a client may ask you. This is completely normal. I've been a freelance writer since 1993. I started writing SEO content in 2007 and even with all of my business experience and years of freelancing under my belt, I was still nervous when I first started doing his type of writing.
So, this advice is to help alleviate some of your concerns. Following are three of the biggest concerns most new freelancers have when they start an SEO writing career.
"How Do I Handle It If a Client Asks Me a Question I Don't Know How to Answer?"
The first thing you should know is that most of your clients will communicate with you via email. In my first year as an SEO writer, I had phone consultations with less than half a dozen clients. And, the great thing about this is if a client asks you a question you don't know the answer to, you can research it online before getting back to them.
And, most of your clients will know less than you do about search engine optimization (SEO). This totally surprised me when I first started out. Once I figured out that I knew more than most of my clients, I relaxed.
To feel more confident, before starting this type of freelance writing career, get SEO copywriter training. This will ground you in the fundamentals of writing search engine optimized copy. Once I got this foundation under my belt, my anxiety level lessened by about 90%. To date, I haven't been asked a question I couldn't answer. Some of this is luck; but the main reason is that I took the necessary time to learn SEO – from the ground up.
"How Do I Write on Topics I Know Nothing About?"
One of the things that makes SEO writing so interesting is that you'll write on a lot of different subjects – many of them of which you'll know nothing about.
To this I say, Google (and other search engines) is your best friend. Learn how to use search engines to do research. Most SEO articles are 350 to 500 or 600 words. You can usually find enough info on a subject to write an article of this length. Another habit to get into is to ask clients for any marketing or research material they have that you can use to create content.
Most will gladly hand what they have over because the more you as their SEO writer know about their product/service, the better their copy will be.
"How Do I Know What to Charge for SEO Articles?"
First, let me say, SEO writing rates (Iike most freelance fees) are all over the place. So just know going in, there is no right or wrong answer. I say research a few sites of fellow freelancers who do this type of writing. Also, visit freelance writing forums and ask for advice on social media outlets like Twitter.
Then, formulate your SEO writing rates.
I started out charging $24 for a 500-word article; nowadays, my firm's rates range from $45-$85 for 350-400 word articles.
Don't let anyone make you feel bad about your rates (some freelancers can be quite brutal about bashing others). If they work for you, then go with that. You can always adjust as you gain more experience.
SEO writing is a wonderful career that anyone who can read and write reasonably well, and conduct research, can start.
I hope the advice dispensed here helps to alleviate some of your concerns if you're new to this niche of freelance writing and/or are thinking about starting.
About the Author: Yuwanda Black heads New Media Words, an SEO writing company (NewMediaWords.biz). She's published numerous ebooks on the subject, and is the creator of an in-depth SEO copywriting training course that teaches newbies how to start earning $35,000 to $75,000 per year writing search engine optimized copy -- in the first year.
Keywords used in this article: seo copywriting training, seo copywriter training, seo writing, seo writing jobs, freelance writing