Do you use social media sites like Twitter, Facebook, LinkedIn and YouTube? If you keep in touch with friends and family via these sites, then youíre probably pretty comfortable uploading photos and videos; creating timelines; and posting general updates, right? If so, you can turn this casual-use skill into a very lucrative part-time or full-time freelance business by becoming a social media consultant. Why? Because many companies have realized the power of social media and are investing steadily in it.
How Much Do Full-Time Social Media Consultants Earn?
A lot! Proof?
The average salary for a social media consultant in the U.S. as of this writing (Spring 2012) is $66,000, according to the mega-job site, Indeed.com.
How Much Can You Earn as a Freelance Social Media Consultant
Freelancers earn more, according to a report published by ReadWriteWeb.com, which showcased an interview with the top Bloggers and social media consultants [and] . . . NONE of them were making less than $150 per hour for social media consulting and the average rate was around $300.00 per hour. Some commanded fees of $2,000 to $4,000 for 20-40 hours worth of work.
A Day in the Life of a Social Media Consultant
While managing social media accounts for clients is not difficult, it does require work Ė much of it ongoing, research-intensive work. For example, one of my firmís social media clients is a European manufacturing firm. Not the most glamorous industry around, for sure.
My team and I scour the web for relevant manufacturing news Ė everything from case studies, to corporate mergers, to worker safety. We tweet anywhere from a half a dozen to 20 times per day, as well as respond to replies, send out thank youís and find relevant people/organizations to follow. Again, itís not difficult, just time-consuming.
How to Get Started as a Social Media Consultant
A common question many newbies ask is how to approach companies about providing social media services? Itís actually pretty easy. But the first thing you need to do is set up a professional presence on social media sites you want to manage for clients. For example, my firm uses Twitter for business purposes. I use Facebook to keep in touch with close friends and family. So, my SEO company offers a Twitter social media consulting package.
Once you set up your professional social media profiles, then you decide which services you want to offer (on which social media sites). Once this is done, then itís time to start marketing for clients. Charging a low rate of just $500/month per package, all youíd need to land is four to six clients to earn $2,000 to $3,000 per month. You can reach out to potential clients via email, networking events and (of course) social media sites, to name a few.
Learn everything you need to know about how to start a high-paying career as a social media consultant.
About the Author: Yuwanda Black heads New Media Words (NewMediaWords.biz), an SEO writing company. The firm also offers social media consulting. Learn how to earn $200-$300 per hour as a social media consultant.
Keywords relevant to this article: social media consultant, social media consultants, social media consulting, social marketing consultant, social media service, social media consultant salary