Search engine optimization (SEO) is a constantly changing field because it encompasses guidelines that change all the time. Hence, itís not a topic you can learn about once and be done with. One of the latest trends to come on the scene is social media SEO (aka SM SEO).
3 Reasons Itís Important for SEO Content Writers to Know What Social Media SEO Is
If youíre an SEO content writer, itís particularly important to know about this, not only because your clients expect you to, but also for the following reasons.
(i) Bundle services: You can offer social media services right alongside your SEO article writing services;
(ii) Bill more: Building on the last point, upselling existing clients is one of the easiest ways to make more money as an SEO writer, without doing any additional marketing; and
(iii) Client retention: The more you showcase your worth to clients Ė and the more services you can provide them -- the more likely they are to stay with you.
Now that you understand why itís important to know what social media SEO is all about, letís define it.
Social Media SEO Defined
In simple laymanís terms, this form of SEO is simply the practice of search engines (eg, Google, Bing, Yahoo!) using data gleaned from social media sites (eg, Twitter, Facebook, LinkedIn) to rank sites.
How Search Engines Use Social Media (SEO) Data to Rank Sites
Search engines use many factors to determine how to rank a site, eg, the quality of the content, how often itís updated, the number of backlinks it has pointing to it; etc. Now, some social media data is being added to this mix. Letís use Twitter as an example.
Letís say that as an SEO content writer, you have a client that you write weekly blog posts for and every time you write a post and the client publishes it, it gets retweeted ďa bunch of times,Ē eg, on average of 50-75 times per week.
Now, letís also assume that not only is the post retweeted this often, but itís retweeted by well-respected website owners in your clientís niche who each have a lot of followers on Twitter (eg, 5,000+).
In essence, Twitter is providing backlinks to your clientís sites. Backlinks are a critical part of the SEO content creation guidelines search engines like Google use to find and rank sites. Well, a search engine like Google will factor this data into their ranking algorithm and say:
Hmmm . . . this site must be popular because the content posted there gets shared (retweeted) a lot. Furthermore, the people who are retweeting this content are popular Twitter account holders (ie, they have a lot of followers) in the same niche. So, letís rank this site -- Site A -- higher than Site B because even though Site B has good content, itís not getting shared a lot.
And thatís how social media SEO can affect a siteís ranking. See how social media goes hand-in-hand with SEO content writing Ė and why clients are willing to pay for it?
Learn more about social media SEO.
About the Author: Yuwanda Black heads New Media Words (NewMediaWords.biz), an SEO writing company. Sheís the author of over 50 ebooks, including one on starting a home-based business offering social media management services entitled, How to Earn $100-$300 Per Hour as a Social Media Consultant: Career Advice for Freelance Writers, Bloggers, Web Designers & Other Creative Professionals.
Learn more about Yuwanda via her Google+ Profile.
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