In my opinion, social media has grown to the point where it can no longer be ignored as an online marketing tactic for finding freelance writing jobs. Following is how I use it (Twitter and Facebook specifically) to generate ongoing leads.
Find Relevant Tweets on Twitter
Twitter is great for finding relevant content to distribute across all of your social media networks. I like it because all you have to do is use the hashtag to find what you’re looking for.
I usually search for info on content marketing, as I own an SEO writing company and hence, am always seeking clients who need web content, ebooks, articles for article marketing campaigns, blog posts, etc. So I’ll use the search box on Twitter and type in #contentmarketing.
Once I find a relevant post, I’ll not only retweet it, I’ll also post it to my Facebook and Google+ accounts, with some insight. For example, following is a recent tweet I found.
In 2012, content marketing was the leading tactic for 18.9% of marketers worldwide. In 2013, the % has grown to 34.8%: http://bit.ly/149sMPC
Give Clients Some Ideas on Easy Ways to Start a Content Marketing Campaign
I posted this link, along with the following commentary on my Facebook and Google+ pages.
Have you hopped on the content marketing bandwagon yet? If not, you may be being left in the dust by your competition.
Some easy ways to get started . . .
I) Start sending out a weekly newsletter;
II) Answer frequently asked questions from your customers on your blog;
III) Start a weekly article marketing campaign;
IV) Solicit feedback in the form of a "question of the day" on your social media outlets (Twitter, Facebook, LinkedIn and Google+);
V) Create and give away free industry reports/ebooks (learn how we can help you with this here: http://newmediawords.biz/ebook-writing.htm).
There are so many ways to enter the content marketing game. It doesn't have to be difficult and you can start slow and build. The key though is to DO SOMETHING to start building your web footprint, because if you're not, you can bet your competition is -- and where will that leave you/your brand in 2, 3 or 5 years?
Just something to think about.
[End of my post]
Why This Method Works So Well for Finding Freelance Writing Jobs
This method works perfectly because it not only illustrates your writing ability, but your knowledge of your industry.
Note: This is what I call a “soft” lead generation tactic; as in, it probably won’t pay off right away, but over time. Why? Because statistics reveal that clients have to see your ad a minimum of 7 to 28 times before they will take action.
Content Marketing Is the Best Lead Generation Tool for Finding Freelance Writing Jobs
As an aside, you can also turn this post into a pdf file and offer it as a free download from your site for potential clients. It’s effective content marketing at its best when it comes to finding freelance writing jobs because you get multiple uses out of one piece of content – and you can teach your clients how to do the same thing.
About the Author: Yuwanda Black heads New Media Words, an SEO writing company she founded in 2008. She’s also the author of over 50 ebooks, which cover topics such as freelance writing, SEO writing, self-publishing and online / affiliate marketing. They can all be found on her freelance writing website, Inkwell Editorial.
Keywords used in this article: freelance writing jobs, find freelance writing jobs, freelance writing, social media marketing, content marketing, freelance writers, online writing jobs